The Midwest Food Products Association introduced a refreshed logo and updated branding in early 2026 to reflect its broad, multi‑state membership and expanding regional reach. Founded in 1905 to support Wisconsin vegetable processors, the Association now represents manufacturers across states such as Illinois, Minnesota, and Wisconsin that produce vegetables, fruit, beans, meat, pickles, sauerkraut, snacks, sauces, prepared meals, and other packaged foods. The new logo’s blue, green, and yellow colors symbolize water, land, and sun, while its sun‑as‑gear icon highlights the industry’s manufacturing strength and the essential partnership between processors and growers. Replacing a logo that referenced the three state groups that merged in the 1980s, the updated identity emphasizes the diversity of today’s member companies and the future of Midwest food manufacturing, uniting the region’s natural resources, industry expertise, and forward‑looking spirit.